Make sure that you have set a price for your product or service that will allow you to make a worthwhile profit to keep you, your employees (if you have any), and the business at large, afloat. Don’t sell your product or service for too little money in the hopes of creating a customer base if it means that you cannot sustain your business, and/or your customers leave when you raise your prices. Price points can be adjusted as a business evolves but a business cannot evolve if it goes out of money for lack of funds.